Since its launch in 2016, Elementor has quickly grown to become one of the most popular WordPress plugins. It has been installed on over 12 million WordPress sites, and has received a five-star rating from thousands of satisfied users.
The combination of a seamless editing experience, open source code, countless design options and features, together with a global professional community makes Elementor the most convenient and affordable way to build WordPress websites in 2023 for professional web creators all over the world.
What is Elementor?
Elementor is a WordPress website builder that empowers you to successfully build the website you've dreamed of, without having to write a single line of code.
Elementor Makes it Easier to Start Building a WordPress Website
Elementor allows you to build a WordPress website with incredible ease and speed. You don't need to be a programmer, spend a full work day on a simple task, or watch hours of tutorials.
Additionally, you don't need to use 3 different plugins or pay double to build a professional WordPress website.
With Elementor:
- It's easy to set up a WordPress website in a single click, without having to deal with different providers, or the complexity of hosting companies using Elementor’s Hosting solution.
- It's easy for Beginners to set up a WordPress website, with an intuitive onboarding experience and a fully designed website kit in a single click.
- It's easy to design and build pages with the drag and drop Editor that allows you to create websites, without having to code.
Elementor Page Builder
Build, Design and Animate - Down the Pixel
The Editor is built to facilitate any design you’d like to achieve with full control over the page layout.
You can drag any number of containers to the canvas and lay them out to achieve the desired page structure.
Into each of the Containers, you can drag any of the widgets to add content, and design it down to the last pixel.
Full Design Freedom
Elementor 3.8 marks Flexbox Containers as stable. CSS Flexbox is a new standard of website building in Elementor. Using Flexbox Containers provides you with:
More control over each element: precise control of positioning, alignments, spacing, measurement units and more.
More design freedom: infinitely nest containers and adjust their layout until you achieve the design you want.
More responsiveness flexibility: precisely arrange, size and display elements per device - allowing you to design a desktop, tablet, and mobile experience like never before.
High-Quality, and Lean Code
Working with CSS Flexbox creates high-quality and lean code with less markup, which improves the site's performance.
Using Flexbox Container allows you to build complex designs, without compromising on performance due to code quality.
Nested Elements
The transition to Flexbox Containers facilitates Nested Editing, and enables you to drag any widget into the content area of a nestable widget. With Nested Elements, you can unlock a whole world of design possibilities.
Nested Element widgets include:
- Nested tabs
- Nested Carousel (coming soon)
- Nested Slides (coming soon)
- Nested Accordion (coming soon)
- Content Switcher (coming soon)
- Nested Mega Menu (coming soon)
Advanced Design Capabilities
Elementor empowers you to build, and design the website - just as you’d like.
SVG Files
With Elementor’s icon controls, you can upload SVG files to maintain design precision.
For example, you can upload an SVG file to the Text Path widget, to shape your text accordingly and create unique, lightweight designs, suitable for any device size.
Built-in CSS Controls for Advanced Designs
To empower you to control every detail of your website’s design, Elementor incorporates CSS controls for advanced design.
You can leverage the CSS Transform control in every widget to rotate, scale, skew, offset or flip elements.
You can also use CSS filters in any element that includes an image in its content to control the sharpness, brightness, contrast or blurring of the image.
In addition, you can add a combination method using blend mode and get unique results by combining widgets with background images.
Custom Fonts
Elementor includes thousands of built-in fonts from the Google Fonts library, specifically designed for websites.
In addition, you can upload custom font files in WOFF, TTF, SVG, EOT format or connect Elementor to the integrated Adobe Fonts library in just a click.
Custom Icons
Elementor includes thousands of built-in icons from the Font Awesome library, specifically designed for websites.
In addition, you can upload custom icons from other providers such as Fontastic, IcoMoon, Fontello, and access them anywhere on your website with Elementor’s icon library.
Mask
A mask can be applied to any element to create sophisticated, unconventional designs. You can choose from any of the shapes available in the Editor, or upload an SVG file for a custom shape.
Effects and Motion
With Elementor, you can add movement to your website and create a unique experience with the help of animations and effects, written in Elementor's high-quality code standard, including:
- Page-load effects with Page Transitions and Preloaders
- Entrance animations for elements
- Scrolling effects
- Mouse tracking effects
- Parallax effects
- Scroll Snap for a smooth transition between sections when scrolling
All the effects and animations can be adjusted per device size, to improve the loading time, and optimize the mobile browsing experience.
Lottie Files
To add a sophisticated animation to your website, Elementor allows you to integrate lottie videos. Lottie animations can also be linked to mouse movements, button clicks or other activities.
Sticky Elements
To improve the visitor experience, Elementor allows you to keep elements to the top or bottom of a page using the Sticky motion effect.
With Sticky Elements, you can design a sticker header, sidebar for blogs, and more.
You can also choose to assign a Sticky Element per device size, to get a visitor experience that is also 100% optimized for mobile.
Over 100 Widgets, for Every Purpose
To empower you to design every page of your WordPress website, Elementor’s Editor includes over 100, built-in widgets for any purpose.
Every widget includes Content, Style, and Advanced settings that you can use to achieve a pixel perfect, custom design and an infinite number of setting combinations allowing every web creator to achieve their own unique website.
Visual Widgets
Heading, Text Editor, Text Path, Animated Headline, Counter, Image, Gallery, Hotspot, Image Box, Lottie animation, Icon & SVG, Icon Box, Icon List, Social icons, Button, Call to Action, Slides, Flip Box, Media Carousel, Image Carousel, Testimonial, Testimonial Carousel, Star Rating, Reviews, Price List, Price Table, Code highlight, Tabs, Accordion, Toggle, Progress Bar, Alert, Divider
Embedded Widgets
YouTube & Vimeo video, Google maps, Facebook Button, Page, Comments, Embed, SoundCloud
Functional Widgets
Form, Login, Countdown, Share Buttons, Click to Tweet, Stripe Payment button, PayPal Payment button, Menu Anchor
Dynamic Posts Widgets
Pots, Portfolio, Loop grid, Loop Carousel (soon), Post Title, Post Excerpt, Featured Image, Table of Content, Author Box, Post Comments, Post Navigation, Progress Tracker
Header/Footer Widgets
Site Logo, Site Title, Nav Menu, Search Form, Sitemap
WooCommerce Widgets
Products, Products Categories, WooCommerce Breadcrumbs, Add to cart, Menu Cart, Purchase Summary, Checkout, Cart, WooCommerce Notice, My Account, Checkout
An Ultimate Experience on any Device and Screen Size
Elementor’s Editor provides a modern editing experience that is not limited to a specific device - small mobile or large desktop screen.
Its framework is built to facilitate a 100% responsive experience and automatically adapts its design to any screen size.
On top of the built-in responsive experience, Elementor enables you to manually control the size, alignment, spacing, layout, order, and more, for every breakpoint to achieve the perfect design on any device.
Mobile Editing
To achieve a pixel-perfect design on every device, Elementor has a "mobile editing" mode that allows you to adjust thousands of controls and settings for different breakpoints.
For example: adjust font size and spacing, element alignment, image size, animations, sticky elements, and more to each device.
By default, Elementor comes with 3 breakpoints for desktop, tablet and mobile, but you can add more breakpoints for maximum responsive flexibility.
Hidden Elements
To create the best visitor experience on any device, Elementor enables you to hide elements according to the device. For example, you can create a button with a navigation link or call buttons that only appear for mobile visitors, or hide elements on mobile to shorten the page and not burden mobile visitors.
Adjust Element Order
Flexbox Containers enable more customization and design options for mobile by allowing you to manually control the order and location of the elements for a responsive experience.
Elementor Website Builder
Next-Level Theme Builder
Elementor’s Theme Builder gives you full control of all site parts, including: Header & Footer, Single Page and Post, Archive, Search Results, 404 Error, and more.
Edit Every Theme Part
Edit and design all theme parts with the same level of flexibility as you have for any other page in Elementor. Use the advanced design capabilities to achieve the theme design you imagined.
Dynamic Widgets for your Site’s Design
Leverage any of Elementor’s inherently dynamic widgets to automatically populate the widget with content from WordPress. For example, use the Site Logo widget to dynamically populate your site logo anywhere on your website.
Multiple Theme Parts and Conditions
Build more than one template for each theme part. For example - design two different headers, and display them on the relevant pages using advanced display conditions.
Say Hello to the Hello Theme - The Perfect Theme for Using Elementor
To enjoy the full benefit of the Elementor Editor, Elementor recommends using the Hello Elementor Theme, a popular WordPress theme with over 1 million active installs.
Hello Elementor is a very lightweight theme compared to other themes, weighing only 6kb of resources, and loads within a ¼ of a second, providing a fast browsing experience.
Note: Every WordPress website needs a theme in order to work, the theme you choose can impact your workflow with Elementor and the performance (speed) of your WordPress Website.
WooCommerce Builder
With a robust integration with WooCommerce, Elementor enables you to control every element in your WooCommerce store. This allows you to customize your store and achieve a design that is just as impressive as your brand.
You can also add elements that boost conversion and increase sales.
Archive Pages
Leverage the Products widget to quickly display the products in an archive or catalog page.
Choose the Products widget to choose one of the predefined skins, or use the Loop Builder to design the Main Item Template for the design of your product listings and design it any way you want.
Product Pages
Design the template for your product pages and populate their content from WooCommerce using any of the Elementor WooCommerce widgets, or any other widget and assign them a WooCommerce dynamic tag.
Additionally, you can design your WooCommerce notices, and place them anywhere you’d like on the page.
Advanced Conditions
Use advanced conditions to determine what products to display in your archive and product pages based on categories and tags from WooCommerce.
Transactional Pages
Gain complete freedom to customize and design every aspect of your transactional pages, to increase trust, and brand awareness, including: Cart, Checkout, Purchase Summary, My Account, and more.
WooCommerce Widgets for the Perfect Online Store Design
Elementor’s builder includes dedicated WooCommerce widgets that empower you to create the perfect store design.
These widgets automatically take the content from WooCommerce, and populate them with the relevant information on any page you place them.
These widgets include: Product Title, Product Images, Product Price, Product Description, WooCommerce Breadcrumbs, Add to Cart, Custom Add to Cart, and more.
Blogs and Dynamic Content
Build customized, advanced, dynamic content, and blogs websites.
Archive Pages
Gain complete freedom to design your archive pages any way you’d like using the Loop Builder, to create your Main Item Template.
Design as many templates as you’d like and use the Loop Grid widget to choose the template you want to use on each page, and the content you want to display by choosing its query.
Single Post
Design your Single Post template using any Elementor widget, and dynamic Post related widgets to maintain a consistent look and feel for all your posts.
Custom Search Result Page
Use dynamic widgets and other Elementor widgets to create a custom designed Search Result Page.
Advanced Display Conditions
Create any number of Archive and Single Post designs, and use advanced display conditions to determine when to use each design.
Built-in Integration with Custom Fields and Posts
Leverage Elementor’s integration with plugins that enable you to create Custom Post Types, and Custom Fields such as Jet Engine, ACF, and more.
Use Elementor’s query options to choose the Post or Custom Post Type you want to display, and dynamic tags to populate content from your Custom Fields in WordPress.
Choose from Over 300 Templates in the Library
Elementor includes more than 300 page templates, full website kits, wireframes, single-page stores using PayPal or Stripe, blocks, and more.
You can use any of these kits or website assets to kickstart your website creation process or get inspired.
All Elementor templates are designed by a team of Elementor experts, who follow the best practices when building a website and apply the latest design trends.
Elementor’s Marketing Toolkit
Every website is more than a brochure or business card, even a portfolio website is a tool that has a business goal with clear KPIs.
To empower you to get more conversions from your site, Elementor provides a marketing toolkit that turns your WordPress site into a marketing machine.
Collect More Leads with the Advanced Form Builder
Being able to collect leads is the marketing foundation of any business or service provider, and turns any business website, portfolio or landing page into a powerful engine that increases revenue.
To collect leads from your website, you need a sophisticated, flexible and professional Form Builder.
Create any Type of Form, Without Any Code
Elementor's Form Builder is an intuitive interface, even for beginners, that allows anyone to create any type of form based on your website needs.
The Form Builder uses the intuitive drag and drop interface, and doesn’t require any code or prior experience. Using Elementor's Form Builder you can create:
- Lead Collection Forms
- Contact Forms
- Event Registration Forms
- Newsletter Subscription Forms
- Price Quote Forms
- Resume Submissions
- And more
No-Code Pixel Perfect Form Design
Elementor allows you to design every aspect of your Form: fonts, colors, spacing, borders and comments. For example, you can round off the corners of a field, divide it into columns, adjust the colors and fonts to your brand, and more.
The Forms are also flexible and 100% responsive, made to look great on any device - desktop, tablet or mobile.
Elementor's advanced mobile editing capabilities enable you to also adjust specific elements for mobile viewing including: font size, alignment, dividing fields into columns, button visibility, and more.
Multi-Step Forms
To increase lead conversion and improve the visitor experience, if you have multiple fields you want a visitor to fill out, you can divide the fields into a multi-step form, where the fields are divided into different pages and steps and don’t overwhelm the visitor.
Any Field Type
With Elementor’s Form Builder, you can create any type of intake field, populate data with Dynamic Content, and use captcha to filter spam submissions.
Post Submission Redirect
Using Elementor, you can create a page or popup to redirect the user to after they complete the form submission. For example, you can design a thank you popup, confirmation page, and more.
Collect and Manage Form Submissions
The Form Submission interface will collect, backup and store all your forms in the WordPress database. This will reduce your dependency on webhooks and integrations, ensure your data is always backed up, and allow you to access your submission data whenever you need it, from your WordPress dashboard.
You can gather insights, analyze a campaign and export your form submissions to a CSV at any time. Each form can be exported separately and used as you need.
You can also view and filter by bulk options, using form name, page or date range, enabling you to easily find any form to view, edit, or delete submissions.
Elementor also offers various marketing integrations to choose from. When you use Forms, and third-party integrations, you can use the Actions login in your Form Submissions to see if an action completed successfully.
The actions log will capture the status of the actions run after your form was submitted. If you see a green checkmark the integration is successful, if you have a yellow notice, you need to check whether reassess the integration and ensure everything is working properly.
Built For Scale!
Elementor’s Form Builder is a React-based feature that stores all of your data in a separate database, enabling you to pull, filter and edit data instantly. This also means no performance issues or website overload!
Additionally, Form Submissions are GDPR compliant and use WordPress’s native Export and Erase user information tools, so you can access all of your data from your WordPress admin.
Built-in Integrations to Email Providers and Automations
Elementor's Form Builder is integrated with leading automated email providers and allows you to send an automated webhook after each submission to a third party system for automations and storage.
Available integrations include: MailChimp, Drip, ActiveCampaign, Slack, Discord GetResponse, ConvertKit, MailerLite, and more. If you’d like to integrate with other providers or systems, you can use a webhook integration like Zapier to create infinite automations after Form Submission.
Boost Conversion with the #1 Landing Page Builder for WordPress
Visitors can visit many different pages on your website and become overwhelmed with a lot of data and distractions. Landing pages keep visitors focused on a specific topic or action you want them to perform, and get better results with the same campaign budget.
With Elementor’s Landing Page Builder, you don't need to pay a high monthly fee for a dedicated landing page builder.
Elementor's Landing Page Builder empowers you to create beautifully designed landing pages in a flexible and intuitive editing interface, without the need to code, limiting the number of pages you can create, or the amount of visitors you can have.
That way, you can plan and execute successful campaigns, sell products, collect leads, and run remarketing campaigns using Elementor’s Marketing Toolkit.
Get Inspired by Over 100 Premade, Highly-Converting Landing Page Designs
Get inspired and start editing your Landing Pages instantly, without having to build it from scratch with Elementor's template library. The library includes a variety of over 100 highly-converting pre-designed templates for any type of landing page.
Wide Variety of Widgets and Features
The wide variety of Elementor widgets and features provides you with complete design freedom to create any type of Landing page. Adjust every element to perfectly match your brand, and increase brand awareness.
Selling Products or Services
Boost your WooCommerce store sales with focused Landing Pages to sell a single product or a combination of products aimed at a specific audience.
Use the inherently dynamic WooCommerce widgets to display the relevant products, design your page and add any combination of content using any of Elementor’s 100+ widgets.
Landing pages are also a great solution for when you only have one product to sell. With Elementor’s PayPal and Stripe Button widgets, you can integrate with either of the providers' payment software and design your page to meet your business needs.
You can also create dedicated Thank You pages to redirect your shoppers to after completing their purchase.
Collect Leads and Signups
Build and grow your mailing lists and increase your sales funnel by collecting the contact information of potential customers.
With Form-based landing pages, you can turn visitors into leads and fill your marketing funnel with new opportunities.
The seamless connection between Elementor’s Landing Page Builder and Form Builder enables you to use a familiar interface, maintain design consistency and brand language to increase your visitor’s trust and increase conversion.
Elementor's Form Builder is built to optimize lead collection. After Form Submission, you can choose where to redirect your new leads: your website, blog post, celebratory popup, or any other custom landing page designed to lead them to the next stage of the funnel.
Additionally, you can track and manage leads in Elementor's built-in Form Submission interface.
Maximize Your Remarketing Campaign’s ROI
Increase conversions by providing your visitors with a personalized experience, by creating dedicated landing pages for each retargeting campaign. Leverage Global Elements to reuse content and update it globally in just one click.
Additionally, you can use dynamic parameters to return keywords and information from your leads or ad campaigns.
Measure Your Campaign’s Impact
Easily add custom code snippets, such as Google Analytics code or Facebook Pixel code to measure the impact of your landing page.
Determine where on the page you want the script to be located - header, footer, or body and choose what pages you want it on based on categories, tags or taxonomy.
Visual Popup Builder
95% of your visitors will not make a purchase, but with the help of engaging and relevant offers in a popup, you can increase sales and conversion.
Design any Type of Popup in Minutes
Using Elementor, you can create any type of popup, to increase lead collection, announcements or updates, increase your mailing list, abandoned cart, upsell, and more.
Elementor's Editor enables you to build sophisticated popups with the intuitive drag & drop interface.
Use any of the 100+ widgets to build and design your popup to match your brand, and display it on your website, without having to embed a template or install another plugin.
Any of the popups you create are responsive, and can be adjusted further to ensure they are optimized for any device.
Get Inspired by Over 100 Premade, Popups
Choose from a variety of over 100 pre-designed, highly converting popups, including Lightbox, full screen, side banners, top or bottom banners.
Popups in the library are designed to look pixel perfect and follow the latest design trends. Choose from popups using motion effects, sticky effects, and more, without having to code.
Advanced Triggers and Rules
Determine how, when, and where the popup will be displayed. Use Triggers to set specific visitor actions that will trigger the popup, and Advanced Rules to decide the frequency, schedule, and more. That way, you can always display the most relevant popup to each visitor.
For example:
- Trigger a popup upon exit intent, time spent on the page, page scroll, button click, and more.
- Display a popup based on the source of the visitor (such as search engine, social media, Google Ads, and more).
- Display a popup in certain countries, on certain days or hours of the week.
- Display popups on specific pages (based on URL or Title tag)
- Display popups to new visitors, returning visitors, or hide a popup from visitors who’ve already converted.
- Control the popup’s frequency, leverage cookies, JavaScript, and more.
The Professional Tool Box For Your WordPress Website
Elementor’s Editor is an open source builder, which enables you to add or adjust any part of its code, if you’d like to. Therefore, while Elementor doesn’t require any code, you can still enhance it with code.
This has provided the grounds for a robust eco-system of third party addons that extend Elementor’s capability and empower you to achieve any type of website design and functionality, no matter how niche or specific.
Custom CSS
Every element can have Custom CSS added to it, to enable you to achieve an even more customized design.
Custom Code
Easily add custom code snippets to your header or footer to measure the impact of your website or page.
Made to Be Expanded
As an open source project, Elementor is made to be extended and provides full access to developer documentation that includes the Editor’s code components including hooks, integrations and controllers.
The API and developer website provide information to developers on how they can leverage the variety of tools and options that Elementor provides them, to create the website or addon they've always dreamed of.
Professional Workflows
As a professional, Elementor values your time and continuously adds workflow enhancements that give you the ability to build professional websites, while also working efficiently. Working faster saves time, and time=money.
Keyboard Shortcuts
Elementor includes multiple keyboard shortcuts to enable you to work more efficiently and quickly with Elementor.
For example, you can click CMD/CTRL+ E to open the finder and quickly perform actions or navigate to certain areas of your website.
Additionally, you can use common keyboard shortcuts such as CMD/CTRL + C, CMD/CTRL + V, CMD/CTRL + Z, and more,
Customized Workflows
Throughout the years, Elementor has also provided a multitude of workflow improvements that enable you to customize Elementor to your needs, including the ability to save a widget as a favorite, the ability to customize the content, styling, and settings of any element and save it as a new default, and more.
Customize Your Website’s Setup
As professionals, setting up the website to meet your needs from the get-go will enable you to create professional websites more efficiently.
Global Design System
Setting up your global design system ensures that you not only accelerate your workflow when building a website, but also maintain consistency throughout, which is key for professional looking websites.
Elementor’s Design System includes: Global Fonts and Colors, Global Widgets, and more.
Theme Builder Management
Design and manage every part of your website’s theme using Elementor’s Theme Builder. Design your headers, footers, archive pages, Single Post / Page, and more. Then use advanced rules to determine where they are shown.
Work Collaboratively with Notes
Elementor’s Notes is a collaborative tool that sits on top of Elementor and gives you and other WordPress users on the website the ability to access Notes Mode.
With Notes, you can improve the way you communicate with your colleagues and clients by pinning Notes to elements in the Editor or in the Frontend, resulting in a better workflow and the ability to accelerate your website creation significantly.
With Notes mode turned on, you can create a new Note, mention colleagues and/or clients, reply to Notes and resolve, making your communications about the website fully contextual.
Collaborate with Colleagues and Clients
Any time you leave a note and tag someone using the ‘@’ symbol, an email will be sent to the user you tagged, informing them about the note. Additionally, tagged users will be notified any time there is new activity
Get a High-Level Overview of Note’s Status
Leverage the filters on the Notes Panel to view all the Notes left on a page, distinguish between those that have been resolved, and identify Notes that were assigned to you.
Additionally, with the Notes Panel you can get an overview of all the Notes left on the website, to get a high-level overview of where things stand, and what Notes still need to be resolved. From the Notes Panel, you will also be able to navigate to the different pages that have a Note on them.
Be Part of a Vast Community
Elementor has thriving global communities of web creators who help each other achieve their goals. In these communities, you can get answers to your questions, solve problems with other members, share knowledge, and so much more.
Additionally, community members hold daily discussions, meetups, and produce hundreds of YouTube videos, articles, and tutorials to help you build the perfect website.
Elementor Global Community on Facebook
Join over 138K members, who constantly offer support, advice, feedback, and tutorials about new features and how to achieve complex website scenarios.
Github Community
Get information about the latest beta releases, request features or report a bug.
Dozens of Elementor Addons, Themes, and Kits
Elementor’s robust ecosystem has created a multitude of addons that extend Elementor’s solution with over 900 addons, so you can achieve nearly every capability you can think of, no matter how niche it is.
Additionally, you can choose from hundreds of different themes and kits created specifically for Elementor to achieve specific website functionality and design.
24/7 Premium Support
Elementor’s Customer Experience (support) team, is composed of Elementor and WordPress experts, available to assist you.
The team is available 24/7, to answer your questions regarding existing Elementor features, within hours via chat or email.
You can also get support access for multiple team members to ensure all your colleagues get the assistance they need, when they need it.
Reasonable Cost
Elementor Pro's basic package starts at $59. This package includes all Elementor Pro features, one license for a single WordPress website, 24/7 premium support and updates for a year.
If you are a professional web creator, you can find larger Elementor Pro subscriptions that include additional license activations, as following:
- The Advanced subscription with 3 website activations for $99
- The Expert subscription with 25 website activations for $199
- The Agency subscription with 1,000 website activations, for only $399
Elementor is Suitable for Any Type of Website
- Business
- Portfolio
- Online presence
- Lead generation and collection
- E-Commerce
- Landing Pages
- Blogs
- Magazines
- Sophisticated Dynamic Websites
- Personal Website (Business Card)
- LinkedIn Bio
Elementor is Suitable for Any Type of User
- Professionals
- Beginners
- Designers
- Developers
- Marketers
- Store Owners
- Business Owners
